Turning one's passion for bread and her family into a successful business, Beehive Buns Bakery started from a small step but fulled of love. The brand defined itself as a premium homemade brand with a promise to use only the selected finest ingredients sourced from France and the rest of the world. We were asked to design their identity, as well as environmental graphics and packaging.

We visualized its namesake, derived from the soft sweet fluy buns that resemble bee’s honeycomb, with the most straightforward and yet impact construction, yellow color for bee and circle shape for the bun. Graphic icon is a combined shape of the bee and their shop’s initial ‘B’. In contrary to the warm and friendly identity, we integrated type with a dramatic contrast between thick and thin strokes to convey more exceptional quality. As for photography, the branding was portrayed in a cozy homebaked atmosphere showing the story of key ingredients in each product.

Project : Branding

Client : Beehive Buns Bakery

Design : Pink Blue Black & Orange

Design Director : Siam Attariya

Graphic Designer : Siam Attariya / Ingkarat Aroonthammasak / Paputh Nimchuar

Illustrator : Paputh Nimchuar / Suthipa Kamyam

Photographer : Phattamon Sawat

Interior Designer : Studio Aeroplane