Kitchen of the World
Charoen Pokphand Foods Public Company Limited (CPF) is one of the world’s leading listed agro-industrial and food conglomerates committed to produce high quality food products for all lives on earth while having business adhering to environmental friendliness and social responsibility. Behind all is a single purpose: to become kitchen of the world.
Our strategy was to turn solemnly dry reports into a visually appealing, memorable and yet well-in formed design project. We restructured the report and reorganized the set of information based on the idea of magazine design. Short and concise data are mixed with warm photographs and lively graphic expression. The cover illustrates CPF’s integrated busiensses from animal feeding, farming and processing to ready meal products including their food retailers. The result is a report that reflects CPF’s operations and philosophy as well as please the eyes for everyone.
We have been art directed and designed their extensive Annual Report and Sustainability Report consecutively since 2012. Each year brings new challenge and we will continue pushing ourselves further.
Project : Annual Report 2015
Client : Charoen Pokphand Foods
Design Firm : Pink Blue Black & Orange
Design Director : Siam Attariya
Graphic Designer / Illustrator : Paputh Nimchuar
Photographer : Chutharut Pornmuneesoontorn