Small brings Greatness
The Thai Credit Retail Bank provides commercial banking products and services focusing on Small Business and Micro segments in Thailand. Under the committed vision, to be the best Small Bank, Thai Credit Retail Bank has assured their growth prospect quickly, firmly and steadily with friendly, flexible and sincere service. We were asked to design an Annul Report 2016 that showcased the Bank’s success and celebrated their uniqueness.
Our strategy was to utilize the Bank’s pride of small identity as foundation of the great units as they serve small business customers who are the crucial driving force of Thailand economy. Having a unique business model also allows them to break the traditional banking limitation with quicker and more flexible respond to all demands. A series of illustration, in respond to the concept of “small bring greatness”, reveal the tremendous power of many small dots that help assisting in rendering an important section of the big picture. Each page contains a single image with powerful impact metaphorically revealing key competencies of Thai Credit Retail Bank. The gradient colour effect gives the line illustration more realistic and also conveys the sense of innovation.
Project : Annual Report 2016
Client : Thai Credit Retail Bank
Design Firm : Pink Blue Black & Orange
Design Director : Vichean Tow
Graphic Designer : Narupol Chotikitsomboon
Illustrator : Narupol Chotikitsomboon / Patiyya Phienprutti