Unique Hong Kong
Ploy Chariyaves is one of the most influential lifestyle guru of Thailand. She is also and artist, translator and writer with more than 20 books published about travel, fashion, coee, breakfast and lifestyle. For her 22nd book titled ‘Unique Hong Kong’, we were responsible for the art direction and design of the whole book.
Unique Hong Kong is a travel guide book on the premise that it will lead you to the new inspiring places through the eyes of a guru. It is an ultimate resource for travelers who want to experience Hong Kong in a new and unique way. We captured the essence of this guide book and vividly portrayed through a series of bold illustration. Each section employed dierent style of illustration making connection between objects and popular Hong Kong culture. Words include one of a kind, signature, hidden gems, special, distinctive and only were used to strengthen the idea of unique and displayed resemblingly as clutter street neon signs in Hong Kong.
Project : Book
Client : Talent 1
Design Firm : Pink Blue Black & Orange
Design Director : Siam Attariya
Graphic Designer /Illustrator : Teerapat Lowsuwannawong / Tassayawan Chamkrajang / Teerapat Lowsuwannawong / Akkara Siriplungkanont / Aninta Boonnotok / Paputh Nimchuar / Siam Attariya
Photographer : Ploy Chariyaves